December 2, 2009

Hoekstra, 56, projects the persona of a salt-of-the-earth businessman, not a
career politician (his staff often calls him "Pete," bypassing the
traditional, buttoned-up formality of "the congressman"). While in Lansing
for a campaign swing on a rainy fall day, he frequently leans over to make
his point, as if commanding attention in a corporate boardroom. Decked in a
crimson power tie and powder blue shirt that uncannily matches his eyes -
the same ensemble featured on his campaign website - he looks every inch the
casual CEO, down to his graying cropped coif.



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